In the new digital age, the media has taken on new forms, reveling on the freedom of the Internet. People want to get a variety of content, targeted to their specific needs and tastes, and the world of the media has to find new ways to do that. One of the most enduring and powerful media is of course, the television.
Billions of people in the world have access to TV, with TV broadcasts for every taste and breed of viewer. But what is truly a universally sought-after content, is sports. Sport events are probably the most televised events in the world, with the 2010 FIFA World Cup having a total cumulative television audience of almost 27 billion people. That staggering number is what makes every multinational company want to advertise in such events, and what makes media companies yearn to televise the event, either reaping in ad revenues or charging the viewer, as a subscription service.
In the world of sports, television is a ubiquitous need for people. Most viewers now-days still rely on subscription channels and services, whether the media is provided by satellite, or cable service. Thus the viewers are forced to pick among various packages of channels and prices, whether or not they are actually interested in all that the service has to offer. In reality, most people only care to watch certain events, matches or games, and not whole tournaments and leagues. Sadly, the modus operandi of today's media providers is to naturally make the best profit from the media they have arranged to procure, so they bundle it up and in effect fail to accommodate the true needs of the viewer, and at an exaggerated price as well.
What you, the viewer can do, is take advantage of the possibilities offered from today's technologies. Through the Internet, there is now the capability to select the sports event you want to watch live or recorded. Through the use of peer-to-peer software, as well as digital media streams, the viewer is in a unique position to view his event of choice, at a time of his choosing, and in most cases, with no fees attached.
Through the use of your browser, you can search for sites streaming sports channels or specific sporting events. After installing any codecs that might be required only once, you can from then on enjoy a multitude of sporting events from around the globe, most of the time live and free as well. If the streams are not available through your browser, there are many quite popular peer-to-peer software utilities for watching video streams, such as Sopcast or AntsTV. In any case, you will find links for the streams and the associated software needed for it to work. In the end, you will be able to watch TV online, without the need for satellite or cable fees and equipment, using just your PC or laptop, and enjoying free TV channels, especially sports channels.
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